Identidades juveniles a partir del uso de las tecnologías en los alumnos de la licenciatura en Mercadotecnia de la Universidad Juárez Autónoma de Tabasco

Abstract

Abstract The article presents the results of a study about young university students in the first semester of the Marketing degree course and how they incorporate new technologies in their daily lives. The subject is analyzed from the viewpoint of the line of research of technology innovation as practiced by the members of the group "Education innovation in teaching and learning processes". The evidence shown here is the result of a sample of 20 students, who responded a questionnaire at two different time points, the first one covering 25 questions and the second one ten.